Department for Culture Media and Sport
annual performance indicators 2010-11
Published 10/11/11
Sponsored Museums: Performance Indicators 2010-11
The data is collected by the museums through sample surveys, with the exception of the information on educational visits and total visits, which are based on actual counts.
We provide guidance notes explaining how the data should be collected.
- Guidance notes (PDF 143kb)
The most recent performance indicator data available is for 2010-11
- Sponsored Museums: Performance Indicators 2010-11 (Excel 54kb)
- Sponsored Museums: Performance Indicators 2010-11 (CSV 18kb)
In addition to this report and data the report on charitable fundraising by museum can be found on this website.
The highlight data for 2010/11
This report contains figures on the following key performance indicators from 17 of the departments sponsored museums and galleries.
Click on the charts below to enlarge.
Total visits by museum: There were 43.8 million visits to 17 of the Department’s sponsored museums in 2010/11, an increase of 3.8% on 2009/10. The following chart shows visit numbers by museum.
Figure 1: Total visits by museum 2009/10 - 2010/11
Total visit numbers over the last ten years: The following chart shows total visit numbers for the 17 museums for the last 10 years. Total visits to the 17 museums have increased by 51% between 2001-02 and 2010-11 (from 28.9 million to 43.8 million)
Figure 2: Total number of visits to sponsored museums 2001/02 – 2010/11.
Find out further information on visits to museums which previously charged.
Child visits: There were 8.3 million visits by children under 16 in 2010-11, a decrease of 3.8% from 2009/10. The following chart shows child visit numbers by museum.
Figure 3: 2010/11 Number of visits by children under 16 by museum
* The number of child visits to the Sir John Soane’s Museum is too small compared with the other museums to appear on this figure, these were 2,061 for 2009-10 and 3,735 for 2010-11.
Number of educational visits: There were 2.0 million facilitated and self-directed visits to the museums/galleries by children under 16 in formal education in 2010-11, an increase of 3.0% from 2009/10. The following chart shows facilitated and self-directed visit numbers by children under 16 in formal education by museum.
Figure 4: Number of facilitated and self-directed visits to the museum/gallery by children under 16 in formal education 2009/10 – 2010/11
** The number of facilitated and self-directed visits to the Sir John Soane’s Museum Museum is too small compared with the other museums to appear on this figure, these were 1,307 for 2009/10 and 1,511 for 2010-11.
Overseas visits: There were 17.7 million visits in 2010/11, representing 40.5% of all visits.
Figure 5: Percentage of overseas and UK visits in 2009/10 and 2010/11
Visits by adults from lower socioeconomic groups: There were 3.6 million visits in 2010/11, a decrease of 7% from 2009/10. The following chart shows visit numbers by museum.
Figure 6: visits by adults aged 16 and over from NS-SEC groups 5-8 by museum
Revision history
- Revision history document (PDF 64kb)
Pre-release access
The list below details officials who have received privileged early access to this report. In line with best practice, the list has been kept to a minimum and those given access for briefing purposes had a maximum of 24 hours:
- Ed Vaizey, Minister for Culture, Communications and Creative Industries
- Simon Oliver (Press Office, DCMS)
- Paul Kirkman (Policy, DCMS)
For QA and sign-off
- Ed Pickering (Statistician, DCMS)
- Peter Antoniades, Evidence and Analysis Unit, DCMS
- Josh Atkinson, Evidence and Analysis Unit, DCMS
The responsible analysts for this release are Peter Antoniades and Josh Atkinson. For general enquiries telephone: 020 7211 6000